Join Si Change on March 29, 2006 at the St. Regis Hotel in New York for a roundtable where CEOs will discuss how to penetrate the Hispanic Market - one of the most rapidly growing markets in the world.
Gary Berman is delighted to be a part of the PBS Television Series CEO Exchange. Click here to learn more about the show.
Sí Change professionals serve as catalysts and project managers in helping organizations build multicultural advantage. We act as C-level liaisons within a company, as we discover, diagnose and deliver multicultural business opportunities together.
We help assemble the right company team. Individual team members need the right skills and experience, suitability and passion for multicultural business success. We supplement the team with internal and external expertise as appropriate to meet project goals and deliverables. We promote timelines, quantified outcomes, metrics and accountability to facilitate results.
For clients and conference audiences who want to understand the multicultural market and the opportunities it presents, Si Change delivers presentations to give insight into the exploding market. Gary Berman is a leading authority and speaker on what it takes to build a multicultural advantage.
Multicultural Immersions
It is hard to succeed when you lack perspective. The Si Change Multicultural Immersion has been compared to a Berlitz course for senior executives. It allows clients to experience their market first hand—they see, hear and feel the pulse of the market. The Multicultural Immersion humanizes market statistics with real-world understanding of the market.
Sí Change has teamed with ANA, the Association of National Advertisers, to develop an ongoing benchmarking analysis of corporate America, aimed at providing diagnostic insight into topics such as internal buy-in of multicultural marketing programs, organizational structures to manage such programs, spending allocation, ROI metric, and more. We apply a proprietary diagnostic tool called The Multicultural Experience Curve. Along this continuum, a sector of the economy, or a company, may reside in one of four different locations: Checking it out, Trial and error, Almost there, or Getting it right. The analysis describes behaviors—things that companies are, or are not doing—to gain multicultural advantage.
Provides energy and focus to multicultural initiatives through knowledge transfer, research, presentations and multicultural immersion experiences
Serves as liaison between multicultural marketers and C-level/Board-level executives
Helps clients ready to improve their multicultural capability develop new multicultural business concepts and define project goals and success criteria
Supports strategy execution by serving as Project Manager and supplementing internal company staff with cultural, industry and functional expertise.
Provides energy and focus to multicultural initiatives through knowledge transfer, research, presentations and multicultural immersion experiences
