GARY BERMAN is a leading voice on the heart, soul and buying power of the exploding multicultural market and how to achieve a multicultural advantage. He is in an unmatched position to help audiences understand what it takes to get multicultural right. Gary gives compelling insight into underlying multicultural trends, the implications on business strategy and what leaders must do to achieve the profit potential offered by the multicultural sea change in America.

Gary Berman engages an audience with a speaking style charged with passion and humor and enriches them with leading edge insight into how to succeed in the multicultural marketplace. He gets high praise from his audiences.

A Trusted Resource: He has translated insight gained from 20 years of ongoing, in-depth multicultural market research into an action plan for success in the multicultural market. Gary first came to the attention of a broad audience in 1996 when his company published one of the largest surveys of attitudes, opinions and behaviors of America’s ethnic minority groups.

Compelling Insights on Market Success: Gary has shared his insights on the implication of multicultural America in a broad range of forums including the White House and NPR Talk of the Nation. Gary has intimate knowledge of companies that have gotten it right—and companies that have failed in their efforts. He founded Si Change based on his personal commitment to help the leaders of companies get it right and succeed in capturing market share in the multicultural market where the size of the prize grows daily. His understanding of the barriers to translating multicultural business opportunities into bottom line success has made him a unique advisor to senior executives and a popular speaker.

Compelling Insights into the Minds of CEOs and their Agenda: For decades Gary Berman has listened to what’s on the minds of the people that make up the new multicultural American and has shared that information with business leaders. Gary is now turning the tables. Through interactive CEO forums and CEO surveys, he is listening to what’s on the minds of CEOs. He is bringing that insight to his audiences together with how the CEO agenda must be shaped in order to achieve the profit potential of the exploding multicultural market.

Gary Berman has two signature presentations that form the core of his keynote material:

A Portrait of the New America: this keynote speech brings the audience a sharp focus on the heart, soul, attitudes, opinions and buying power of the exploding multicultural market in America and how to build a sustainable competitive advantage in this market space. The speech is fun, engaging and profound. Gary has developed a live polling process that allows the audience to give their immediate feedback to questions.

The CEO Agenda—What Leaders are Doing and Must Do to Succeed in a Changing Multicultural World: For decades Gary Berman has listened to what’s on the minds of the people that make up the new multicultural American and has shared that information with business leaders. Now he is turning the tables. He is listening to what’s on the minds of CEOs. It’s important because these are the people who must lead the change necessary to realize the gains offered by getting multicultural right. Gary’s ongoing CEO surveys are the foundation for this keynote speech that gives insight into the current CEO agenda and how that agenda needs to be shaped to achieve the profit potential of the exploding multicultural market.

1. Consumerism—What multicultural consumers buy and from which retail outlets

2. Care—Multicultural implications for pharmaceuticals and the entire health care delivery system

3. Cars—Insights into brand choice and the automotive buying process

4. Credit—Multicultural attitudes and behaviors regarding all things financial

5. Connectivity—Adoption and use of technology through the lens of multicultural

6. Communication—How leading companies take advantage of the proliferation of multi-lingual, multi-targeted media outlets to tap into increased buying power

7. Community—Matters of social policy, politics and activism and how they may impact your company

Gary lives in Miami with his wife, Valerie, and their two daughters. He’s “Anglo,” she’s Colombian, and together with their two daughters, are a “slice” of the New America. Gary is a member of the Board of Directors of Health Power, a non-profit organization committed to improving healthcare for minorities, and board member of several Miami-based civic organizations.